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BACKING BACKWORTH: Meet the local business woman who stepped in to save her local cricket club


Helen Ross is backing Backworth as she stepped in to help save her local cricket club following the struggles of the coronavirus pandemic.

Local and community sports clubs have been struggling to stay afloat as the income stopped during the pandemic, with the threat of permanent closure looking like a real possibility for some.

And that's where local business woman Helen Cross stepped in. A dedicated cricket player, Helen couldn't just sit idly by as her local club Backworth tried to cope with the challenges of the pandemic.

Wanting to give something back to the club that has brought her so much joy, Helen's eco friendly cleaning business Bright and Beautiful North Tyneside is now the clubs new sponsor. Despite facing her own challenges over the past year, this was an easy decision for Helen, with her passion for the sport fuelling her ambition to keep this staple of the community alive and well.
Backworth Cricket Club is a well respected and thriving community club that provides coaching and playing opportunities for junior and senior members aged five and above. After attending a Saturday morning grassroots All Stars session with her young boys she asked if the club had a ladies team. She discovered that they didn’t and was asked if she would be interested in co-ordinating a team and providing the club with its first ladies team.

During COVID, the club suffered financially as have most sporting organisations, so Helen decided to help by sponsoring the club.

“It was a natural thing for me to do as I love the sport so much, as a business we always try to be an active part of our local community in North Tyneside and with the club being based in the heart of the area we serve it made sense to offer our support. It’s great to be able to give something back and at the same time get so much enjoyment too,’ she said.

“This year we were invited to play in the Northumberland Women’s Softball League and get to play established clubs like Ashington and Morpeth. We train every Friday evening and any females aged 13 to 50 plus are more than welcome to come along and join us. It’s a great way to get fit, meet new people and have a lot of fun.”

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